- June 23, 2017
- 316 Views
Digital nomads, you can train from now anywhere with ALPHA
Do you need to start a healthy life? Without a doubt the first step is metalizing it as a life routine, where you think you can do it and nothing will stop you, neither that delicious chocolate cake that you did think that with just going to the gym and taking a couple selfies did you think would burn those calories and then you must hide the pain because it was not so, simply it is not about restricting yourself in the diet but to do it in an intelligent way according to what your body needs, ALPHA is the company that maybe you are needing to get that balance in.
Sounds like incredible news, right? These guys, Andreas from Norway and Charlotte from Finland, a couple of the boyfriends that lived in Medellín and their digital nomad environment and absolutely eveything did make them fall in love with the city, for this reason your brand ALPHA still have “Medellín” at end up as well, even though they’re not here now.
They created a ‘’virtual gym membership’’ through ALPHA – Fitness & Lifestyle where all workouts are no-equipment needed. The online membership is designed not only to supply people with functional workouts, but also consists of self-development (mental) exercises, as well as educational nutrition information.
Team ALPHA want to promote life healthy, mindful licing, what does this mean? Basically it consists of three factors. The first core belief in ALPHA is that they want to focus on what our body can do, instead of what our body looks like; second emphasis lies on changing inner world of people using the service, mindset, so that your outer world can transform and the last core value is that workouts can be used as a tool to connect/ spend time with other people.
For the most part promptly are looking a ‘’bikini body’’ and ‘’extreme muscle building’’, about that’s full the Instagram now and well, I will not deny that it is a goal that I have proposed me in my crossfit training, but beyond of this stereotypes, ALPHA is a products and services innovative that want people to focus less on the way they look and more on how they feel and think on the inside.
There is so much information out there on eating and training a certain way in order to look ‘’hot’’ and ‘’sexy’’ body, and it’s good also to think about a summer impact figure, but what ALPHA offers its audience is something a little different is more about the athleticism bodily to work out in a way that makes a happier and more balanced human being.
What’s then target audience y added value of ALPHA?
ALPHA have a added value of products, that maybe you haven’t seen in any other online fitness programs and other entrepreneurship with this kind is the mental transformation your clients go through, as well as the personalization of workouts.
The program that includes exercises which help them think in a more effective way with meditation, which is a great tool to enhance inner happiness and peace, every single client gets a 30 minute Skype consultation in order to set them up with a personalized workout and goal setting plan as well as one consultation every month to follow up and keep them on track with their goals, because ALPHA does not only focus on body goals, it focuses on what kind of person you want to become.
As this team is made up of digital nomad, who face every challenge that lifestyle involves to explore the world while they work, therefore their venture has a target audience that are frequent travelers, digital nomads and expats, In the same way, those people that are on the go a lot and don’t have a steady routine in their life, mindset wise, those who strive for something more than the traditional way of living, truthseekers, peacemakers and all people ambitious individual.
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It can be challenging, not because of the niche so much, but because they are trying to change the way people think about fitness and their bodies.
People are used to fitness advertising being along the lines of ‘’Get shredded in 4 weeks”. ‘’This workout will give you the summer body you are looking for’’ – which is not what we are doing”, Charlotte Thibault- Manager ALPHA
As curious fact, ALPHA used to be a physical gym in Medellin- Colombia before its creators decided took it completely online. Another highlight has been several people signing up for monthly membership within the first month of operating online, as well as people transforming their lives from the inside out, from they moving the service through an internet platform.
In the future would like them to ALPHA groups forming all over the world and would love that this workouts to be something that connects people and creates communities, which fit in nicely Digital nomads for example would be able to join these groups wherever they travel and always have a place that ‘’feels like home’’.
Finally, Charlotte gives us some recommendations for starting to find that balance between physical exercise and mind:
- Be kind to your body while changing it.
- Set SMART goals.
- Think about the kind of person you want to be and what you would like your life to feel like and visualize it in your mind every day.
- Just do it. Even if you don’t feel like it.
Want to join their community? You can find them on their website: www.alphamedellin.co
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Ahora, ¡voy a entrenar un poco! Farewell, we’ll read each other in the following blog post eldigitalpreneur.com
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